How we work - Marketing Research | Intelligence |Trends

We know where to find the juiciest information

Juicy is a marketing intelligence agency supporting clients of all shapes and sizes. We are experts in observing trends and compiling our own market insight, brand and company intelligence, all backed up with relevant, credible sources.

To do this, we use a wide range of secondary resources to produce our own take on a given subject. We go to great lengths to look at all angles and detail, which is critical to ensuring our content is relevant, accurate and timely. And because we love observing how brands, consumers and businesses are evolving, Juicy is constantly on the hunt for new content.   

Ongoing trends management: Our key strength is the ability to keep on the pulse of new developments in a broad range of industries. Clients rely on us to keep them updated with how existing trends are evolving and to pinpoint cutting edge insights that their business can capitalize on. We know the places to go to track down how the most niche of markets is evolving.

Observations: An important part of our trends analysis comes from observations in social media settings. Blogs and social networks provide a powerful qualitative tool for understanding what is important to a customer or to gain a more indepth angle on a specific trend. 

Depth interviews: We undertake depth interviews to enhance the quality of our research. This includes trade reviews as well as customer interviews, to glean qualitative insights and help build a fuller picture on a subject. 

Multiple geographies: Our research is not restricted to key markets. Juicy actively works on unearthing trends in major markets including the UK, US, France, Germany and Australia. Through our freelance team, we are capable of researching in different languages, enabling us to undertake localized research.