I’m a big fan of Japanese clothing retailer UNIQLO because they always uses digital in such innovative ways. It’s at the forefront of creating branded content that entertains and pulls you in.
Their latest initiative to promote their HEAT TECH clothing (much needed just now) is a music player – UTUNES – that can be embedded in your blog. As you’ll see here, the images dance in motion to your selection of music. A chance to make your blog look and sound good at the touch of a button.
The music personalisation element takes it just that one step further. You can either use their music or play the film with your own MP3 of choice. Great branded utility for those seeking entertaining content for their site and a means of distributing ad content in the blogosphere at minimal cost. Just as we have seen with brands flocking to Facebook, brands have to be engaging people where they hang out.
It is the creation of Yugo Nakamura, who has also been involved in UNIQLOCK and the UNIQLO calendar another ‘blog part’ that you can play around with.
