I’ve become a little frightened of late at the amount of stuff that is now ‘made in China’ or other faraway destinations and like many people, I’m interested in buying more local or authentic products from a destination. (Sorry China, nothing personal).
When I was over in Belfast last week I stumbled on an Irish retail brand called Avoca and instantly fell in love. Everything in the store is born and bred Irish, from the cups through to the clothing, the food label and an array of quirky, vintage products. It is perhaps what you would expect from a family-run brand that dates back to 1723 and a clothing mill located in the Valley of Avoca.
But I’ll go further and say this brand is much more than just about heritage. Their mission is ‘to create joy and have fun’ and this comes through clearly in their store concept. From the vibrant colours used in the foodhall, to the tea cup display lined up on the walls and really lovely staff.
Sadly for me their stores remain located mainly in Ireland and N. Ireland – apart from one in the US – but I was excited to see that their website offers a range of products and does a pretty good job of recreating the retail experience for me, backed up by their own Facebook and Twitter feed.
Here’s a couple of shots of the store – Go visit or browse if you can.