Juicy Info

Every now and again a really great new resource pops up that has that wow factor for me. In an online world of so much information, it’s becoming increasingly harder to find real quality content that is unique, so it’s great when you stumble on something really juicy.

Just today I was reading that 95% of ‘new news’ content originates from traditional media sources. The US research by Pew also found 83% of this news was repetitive. I can relate to this on one level, but for me and I think many others, there is much value in reading different perspectives on news. In fact, some of the most interesting insights come from the comments rather than the news content itself. That’s the beauty of social media for me, you get a rounded perspective.

A few months ago ‘The Next Great Generation‘ #tngg popped on to my radar and its since become one of the top RSS feeds that I will always read. TNGG aims to inform us about the Generation Y cohort – often called digital natives, millennials, generation next – and is categorised as the generation after X – 18-25 year old young adults – an important target for B2C marketers.

As you may know, a rudimentary Google search will reveal thousands of sources on Gen Y, and some amazing research is produced across the world. What sets TNGG apart is that the content is written by Generation Y.

Set up by Edward Boches of Mullen the TNGG blog brings this audience to life, talking about the issues that matter to them, looking at work, leisure, and life in general. It’s a candid approach, real, often confronting misconceptions and spoken in their own words, not marketing terms. It is social media commentary and consumer insight in its most raw and original format.

For me, the content is not only relevant to my needs, but it adds real value. I welcome the next great generation of content and insight resources like this, which look at doing things differently. Fresh, exciting and useful content.

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