Juicy Info

We’re nearly in 2010, but not quite. And it’s that time of year when we look to the past and the future to reflect and ponder. I don’t know if you ‘do’ resolutions, but I like to have a dabble.

And my main resolution for 2010 is to become a better blogger. That is to say more regular posts, to bring you more interesting intelligence and insights on a range of subjects.

So, I thought I would kick off the new blogger-in-me straight-away, with a super cool trend piece from Science of the Time.

Science Of The Time is an international network of futurists, trend watchers and coolhunters, who explore the ‘science of cool’ and their 2010/2011 world trend report has just been released.

The top ten trends are below, but click on the links to go the the SOTT website for much more – as well as the full report.

1. The Transparency of Life:  Highlighted as the trend with the greatest potential, this speaks to our desire for more information wherever we go, enriching our knowledge. Augmented reality and other ‘locative media’ are cited as key technologies that are already building information into our lives on the go.

2. Let me Land: This trend ties into the growing appetite for travel and to explore the world, and the subsequent greater importance placed on ‘coming home’ to the home or nest. We are gradually becoming global citizens, nomads who travel across the world with ease and frequency and interact with global neighbours through social networks. But of course, there’s no place like home. As they state, ‘the homecoming is an experience beyond words.’

3. Tender Urbanity: Despite the obvious problems with urban locations, their research points to a growing affection, connection and appreciation of our urban environments, where we spend an increasing amount of time.

4. Anger, distrust and decadence: A very poignant reminder of the distrust and ‘bad taste’ we feel from organisations that have created economic problems and difficulty for society. SOTT points to a higher level of consciousness and ‘collective anger’ that’s not going away anytime soon.

5. Total Relax: Quite literally, the need for time out from the daily pressures of work and living, looked at on an international level.

6. Structural Eco Cool: Responding to the growing consciousness about climate change and tapping into an underlying desire to help save the planet, but in a cool, fun  and creative way. There’s a need for people, brands and organisations to go beyond the norm, to create something of value.

7. Compassion without the pity: Bringing a human approach and insight to understanding and dealing with the problems faced by the disadvantaged. Telling the real stories behind the statistics and taking a more compassionate approach.

8. Sane Recession/Sane Resilience: Amid a world of still gloomy economic prospects, where unemployment looks set to be a long-term problem and financial markets are still supported, SOTT points to a need for focusing on the ‘sane side of the recession.’ Helping people to focus on enriching their lives in new, maybe less traditional ways to create happiness.

9. More connections, less wires: Put simply, the rise of the social web and connectivity will intensify across the globe.

10. The No Office policy: The past decade has seen an extraordinary shift in the way we work, as more individuals sever ties with formal employment, become self-employed creating new informal and formal urban workspaces. The expansion of ‘cool, open workspaces’ and related services is predicted to evolve internationally.

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