Juicy Info

This week saw the launch of the first personalized newspaper in Berlin. Dubbed as the Niiu project, it enables readers to mash-up their own content from national and local sources – online and print – to create their own individual printed paper.

Like the theblogpaper, as reported in PSFK, the Niiu project is set up by young people for a young audience. Although the former is a pure user-generated and crowdsource initiative, the latter is guided by the user, perhaps taking note from successful product customisation ideas, such as NikeID.

Nevertheless, it puts the consumer/audience in control, right where they want to be, whilst tapping into the all important co-creation trend.

It will be interesting to see how successful the venture is. The company behind this, InterTi certainly have ambitions to take it global. With the growth of e-readers, it’s perhaps easy to see how this might also work in digital form. Watch this space.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.