Juicy Info

I gathered these tweets last week and forgot to post them. Still I don’t think they lose their resonance. It’s not like social media is going out of fashion anytime soon….

I find it quite interesting how the agency landscape is evolving in the digital age, but there doesn’t appear to have been much noise from the traditional agencies with regard to social media.

That was until I got wind of the Ogilvy Social Media Day. As an observer of marketing trends and how the creative industries are evolving, I was interested to hear what was being tweeted.

Peter Friedman and Rory Sutherland were the star speakers. Incidentally, Rory Sutherland was ranked as one of the top five most influential people in NMA’s recent Top 100 Interactive Agencies review 2009.

In no particular order, here are some of the insightful tweets i picked up:

Great quote from michael dell about growing business by growing big ears. Technology gave dell it’s ears. #ogilvysocial

@PeterFriedman seconding @jbell99 ‘s comments about how people trust personal recommendations 25% more than brand websites #ogilvysocial

@PeterFriedman “Social Media creates 45x more brand loyalty” #ogilvysocial

Harvard Study shows that social networking affects lifestyle choices and behaviour says @PeterFriedman #ogilvysocial

@PeterFreidman explaining the concept of “social brand flow” – getting immersed in people’s social day to day communications #ogilvysocial

If you want to move from mass media (facebook) through verticals (blogher) to deep experience then try a branded community #ogilvysocial

RT @jethrobodine: Social media is not about tech, it’s about human behaviour. Stop thinking SUPPLY and start thinking DEMAND #ogilvysocial

@rorysutherland socnets allow high degree of engagement amongst people who may not like each other much in terrestrial life #ogilvysocial

#ogilvysocial @rorysutherland supports the notion of value exchange – “profitably, mutually beneficial value exchange…”

RT @OGILVY: #ogilvysocial @rorysutherland new media currency is 1. money 2. influence 3. Flexibility

RT @jbell99: @peterfriedman shared the ROI of community #ogilvysocial http://twitpic.com/jltpb

@rorysutherland #ogilvysocial Real time nature of social media provides more value (than traditional venues for: marketing,service,insight)

@rorysutherland #ogilvysocial Social media provides opportunity to discover the small things that delight and frustrate people in real time

#ogilvysocial people forget the trivial issues the next day. but if you solve them immediately they will remember it forever

@rorysutherland #ogilvysocial Studies show that paying people can undermine their motivation for doing something

RT @PeterFriedman – BT has a dedicated team of 5 Twitter customer service agents #ogilvysocial

@mmark influence and help are better metrics than reach @rorysutherland says no 1 metric is best – new game = new rules #ogilvysocial

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