Juicy Info

I spent the last couple of days (September 22/23) observing some of the insights people were sending around from ad:tech London on Twitter. I find Twitter to be a truly valuable tool for research and observations and if you’re not using it I urge you to start ‘listening’ to conversations.

There’s no order on this, just ones I felt were interesting or insightful. I thought there would have been a lot more people sharing insights to be honest, but it really came down to a handful of people. I guess this  fits with the thinking that only one in four/five people are active content creators? Not sure.

Also, I wasn’t there myself so I can’t vouch for whether this is a representative overview of key points. Hope you find it useful.

• Karin von Abrams (eMarketer) enormous surge of UK ecommerce. Almost 100% of people online have been shopping #adtechlondon #adtech

• #at09obama 5M participated in groups & socnets; thousands of bloggers, millions of posts (Obama campaign)

• #at09obama Changing the tone of an email — adding personality and timeliness to a message — significantly alters chances for success. (Obama campaign)

• #at09obama Obama’s campaign enjoyed the “biggest collective polling and get-out-the-vote effort in history”

• 28% of @wpp’ s revenue comes from digital. Digital experts, however, are only 8% of @wpp ‘ s workforce #adtech

• #adtechlondon Search spend in US down but ROI up,advertisers not taking risks – automotive spend down – Bing doing well

• #at09obama #adtechlondon Blue State digital. “more and more a full service agency based on a platform” Forresters ‘connected agency’?

• As many people access Facebook via a mobile now as they do via a PC. Social Media is exploding the mobile web #AdTech #fb via @deandonaldson

• #adtech 2.3 trillion SMS messages were sent in 2008

• RT @PhilippDz: Did you know global mobile apps sales in the past 12months reached $60bln? #adtech #at09mobile vs $3.3bn on ads in 2010

• Social is the new search (Vivaki) #adtech

• Global mobile apps sales in the past 12months reached $60bln? #adtech

• At start of ’09, more than 1 in 4 visiting socnets/blogs were OVER 50 years of age #adtechlondon #adtech

• 1 biilion people online globally – 41% Asia Pacific 18% China 16% USA #adtechlondon

• RT @alanhammond People spend 22% of their time consuming new media but only 12% of advertising spend is there #adtechlondon #adtech

• 100.000 messages were sent on Twitter during the Oscars, i.e. 400/minutes #adtech #adtechlondon

• 63% of marketers personalize “dear xxx” in email but only 16% personalize anything else #adtech

• What keeps Rory Sutherland up at night – optimistic things – online retail growth + consumers hungry for doing things differently #adtech

• #adtech a link from a friend is 4x more effective than any other advertising.

• RT @AndrewGrill Advertising obsession with reach is an issue – other contextual info is important for period of time #adtech

• Facebook has 1 in 5 share of display ads in the UK. Social networking has highest available inventory #adtech

• 10% of people watching major TV events do so whilst simultaneously using the net (Nielsen) #adtech #adtechlondon

• 48% mobile browsing is 18-34 – 29% TV in this age group. 22% mobile browsing between 7-10am, 11% PC browse at this time. #AdTech

• RT @AndrewGrill: Absolute radio iPhone app has had 140,000 downloads. iPhone dev process is easy, other platforms incredibly hard #adtech

• #adtech what is beautiful is useable

• RT @leahkaae: #adtech teenagers spend 6 minutes on voice calls, yet send 96 text messages per day

• RT @nickburcher: My presentation to #Adtech London – ‘The Destination and The Conversation’ http://bit.ly/R9TGe

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