Juicy Info

I thought I would start a series of blogs looking at some of the intelligence resources I use in tracking B2B and B2C trends.

Yourbusinesschannel.com came onto my radar a few months ago and is something I’m dipping into more and more. Essentially, it offers a wide range of thought-leadership in the marketing and business realm, bringing in key experts and leaders. Positioning itself as an online TV channel, its content is heavy on video, which also gets syndicated around via third party sites and YouTube. As of today (September 29, 2009), it featured over 8,000 followers and 121,000 on Facebook.

As someone that reads a lot online, video content is very welcome in my world. It’s got a nice balance across all areas of business, although an emphasis on business and marketing strategy and featured over 1,000+ TV shows. You will find specific channels for each area: marketing, sales, networking, ideas, start-ups. Plus, you can browse content by experts, which range from celebrities like Bob Geldof to David Meerman Scott and Kevin Roberts Global CEO of Saatchi & Saatchi.

To give you an example, here’s some of the recent news available via YBC’s Twitter feed:

• Time management top lists of business challenges
• Social Marketing research focus
• Doing business on social networks: the video
• Are corporates capable of devising creative Twitter marketing channels

It’s not the best designed website in the world and it doesn’t stream perfectly for me at times, but the content, such as David Meerman Scott’s weekly video on the marketing channel, offers an engaging way to learn. I imagine its value will build over time as more video content is added, perhaps becoming the Scribd for video content? Who knows.

Of course, sharing content is high on its agenda. As you’ll see here, you can embed content in your blog as well as send it via your social media faves. This one is a video on doing business on social networks.

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