Juicy Info

That subject intro is a particularly bad line from Grease (think
Thunder Road Crater-face man), but its a fitting subject line for this
article.

The Chip Shop Awards
made their debut about twenty years ago (as far as I can tell),
designed to celebrate creativity 'with no boundaries or rules.' We
often hear of how consumers today favor brands that are honest,
transparent and collaborative, giving the individual a chance to shine,
by listening to their opinions and ideas.

Reading about the The Chip Shop Awards, it struck me how this is
playing out on a creative level. In a knockback to the traditional
creative awards, the Chip Shop takes
a down-to-earth, fun and transparent positioning, enabling recognition
for
all ideas however small or even plagiarist. It would appear to be
gaining some traction too, with a number of high-profile judges set for 2009.

There are some pretty amusing categories too…

Best Use of Plagiarism

Best Use of Shocking Copy

Best Politically Incorrect

Best Use of Bad Taste

Best Work for any Brand you Haven't a Hope of Winning

Best Work for a Client You Have but Haven't a Hope of Running

Best Reject – for ads that have been rejected by clients but you feel should have run

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