Juicy Info

Oh the wonders of social media. I've recently set myself
up on Twitter, mainly out of intrigue and experimentation to see what
delights it can offer. As someone that is constantly surfing the web,
my first thoughts are how refreshingly quick and easy to access
insights from around the web, without the feeling of being overloaded.
Perhaps Twitterers are more selective in what they send around?
Focusing on the most important, groundbreaking trends, as well as the
plain humorous. 

Apparently, according to HubSpot,
I'm now one of some 5 million fellow Twitters, all busy following and
being followed. Already I feel part of something quite different and
exciting. Let's face it, poking is a bit passe isn't it. But then, I'm
not so sure you can compare Facebook with Twitter as its just so
incredibly different. There really is no 'this is me' element (apart
from a small profile), because your page is one big chain of
conversations. The name of the game is communication, very like other
social media, but it's more cosy somehow. I quite liked getting a tip
from Razorfish's Mr
Schmitt today, sharing a very good post from the NYTimes,
which reviews people's opinion on what Obama should focus on in his
first year as President (gathered from Facebook). Maybe I would have
found that somehere else, but maybe Twitter gave me a faster way to get
there.

So how are other brands embracing this new medium? Mashable
has compiled an excellent review of the Best 40 brands on Twitter,
going into detail in terms of numbers, who takes ownership of it and so
forth. Definitely worth checking out for examples, with lots of big
brands listed from cars, retail, banking etc…

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