A year of ups and downs..?
Welcome to 2009! Another year beckons and it looks set to bring its
fair share of ups and downs. One thing is for sure, we're all going to
need some cheering up in 2009, consumers and business folk alike.
I read that TV producers are getting ready to treat us to more
'entertainment escapism' to help us forget the current woes. In past
recessions, TV has made gains in terms of audiences as consumers spend
more time at home. Combined with the added benefit of its
tried-and-tested qualities, TV spend may be up for a bit of renaissance
this year. Just today, Barclays announced its intention
to move back to TV after an 18 month absence. The move is part of
Barclay's new brand repositioning to be launched later in 2009.
Talking of financial services…and being cheered up. A pleasant
surprise popped into the inbox today from price comparison site
comparethemarket.com. The clever people have played on words to create www.comparethemeerkat.com,
featuring founder Alexandr the meerkat, who can only be described as
Borat in the guise of a meerkat. It's worth checking out…and it beats
Paul Daniels (sorry Tesco). Alexandr can also be found on Facebook
along with pitcures of his family. No doubt he will be twittering away
somewhere too! Enjoy.
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